Artist Database

Gordon Froud is most well-known for his iconic bright orange traffic cone virus sculptures. He also works in many different media, from drawing to animation to multi-media, and at scales from the very small to the extra large. His work is concerned with modularity, repetition, the unexpected use of non-traditional materials, and the underlying geometry found in everything, including daily life, the city, landscape, the world’s religions, and the universe. His work is frequently humorous, like the life-size car made from coloured plastic coat hangers, and always thought-provoking. Froud is not only an award-winning artist but also a curator, gallerist, arts administrator, and educator, and is currently employed as a senior lecturer in the Visual Art Department at the University of Johannesburg. He has participated in hundreds of solo and group exhibitions locally and abroad. His work can be found in public and private collections such as the ABSA Bank Collection, Pretoria Art Museum, UNISA Art Gallery, Cité des Arts International, Paris, and the National Museum of Art, Maputo. In 2005, Froud received an ABSA Gold Medal for his contribution to the arts in South Africa.