Gary Player Signature BMW 7 Series up for Auction

27 Oct 2025

Proceeds to benefit The Gary and Vivienne Player Foundation

BMW Group South Africa has unveiled a truly exceptional vehicle, the Gary Player Signature BMW 7 Series, now up for auction with Strauss & Co. The sale, which went live on 17 October and runs until 30 October 2025, will raise funds for the Blair Atholl Pre-Primary School through The Gary and Vivienne Player Foundation.

Commissioned as a tribute to South African golf legend Gary Player in celebration of his 90th birthday, the bespoke BMW M760e xDrive embodies the artistry and precision of BMW Individual Manufaktur, a service dedicated to creating one-of-a-kind vehicles tailored to each client’s vision.

In July 2025, Mr Player visited BMW Group Plant Dingolfing in Germany, where he witnessed the completion of this unique car and personally fitted the BMW emblem himself. The finished model stands as a powerful expression of engineering excellence, craftsmanship, and legacy.

Key highlights of the Gary Player Signature BMW 7 Series include:

• A two-tone Black Sapphire Metallic and BMW Individual Dravit Grey Metallic exterior, evoking understated elegance.
• The Gary Player signature logo, laser-engraved on the C-pillar as a mark of individuality.
• A hand-finished interior, featuring embroidered upholstery, engraved trim and golf-inspired detailing.
• PXG accessories and a commemorative key box, designed by Montblanc, that houses the vehicle’s key as well as a bespoke writing instrument, both crafted to complement the vehicle’s refined aesthetic and link its interior design to Mr Player’s heritage.

 “BMW Individual Manufaktur enables us to bring our customers’ most personal visions to life, seamlessly blending luxury craftsmanship, cutting-edge technology and inspired imagination. The Gary Player Signature BMW 7 Series stands as a remarkable testament to what’s possible when a BMW is tailored to embody individuality, heritage and timeless design,”

– Jean-Francois Bidard, Head of Product Management at BMW South Africa

Through this project, BMW highlights the art of customisation available through BMW Individual Manufaktur – a service that allows customers to transform their vehicles into truly personal creations. From tailored materials and one-off colours to hand-finished detailing and bespoke insignias, every element is crafted with precision, authenticity and care by BMW’s dedicated design and production teams.

This collaboration not only celebrates the limitless potential of personalisation, but also honours one of South Africa’s greatest sportsmen, combining innovation, artistry and philanthropy in a vehicle that will make a lasting impact.