Bouchard Finlayson was established in 1989 as a creative partnership between the Paul Bouchard from influential Bouchard family and Peter Finlayson who made the early ground-breaking vintages of Hamilton Russell Vineyards. Today the estate is collaboratively run by Peter and owners, the Tollman family of Red Carnation international hotel group. Originally prompted by the classic taste and palate of Italian varieties: Sangiovese and Nebbiolo. The importation of these grape varieties in 1989 led to the development of this highly successful cross-country blend, first released in 2001. Adopted as a symbolic expression of the synergy with the African elephant participating in linking the wine lands of France and Italy together two thousand years ago under the invading command of the classic Carthaginian general.