Strauss & Co’s team of wine specialists are recognised industry experts with substantial knowledge of the cultivation, storage, marketing and sale of fine wines. Their embedded experience informs the company’s strategic mission to spotlight especially South African fine wines.
Strauss & Co facilitates the annual Cape Winemakers Guild Auction showcasing rare and unique wines produced in small quantities exclusively for the auction by the members of the Cape Winemakers Guild. Over the years the auction has always achieved “white glove” sale, with all of the lots on offer are sold. The 2026 Cape Winemakers Guild Auction will take place on 2 & 3 October 2026


